As a four-time all-round Canadian rodeo champion, Alberta born Kody Sutherland has been riding bulls and broncs for as long as he can remember. With a season-ending fall to the dirt, his rodeo rival, has snatched the title away from the twenty-nine year old cowboy. Kody’s long time foe doesn’t make the devastating loss any easier when he arrogantly shows off his championship buckle to the crowds. After an off-season of physiotherapy to treat a nagging injury that he has kept quiet, Kody reluctantly begins a new year of competition. When a beautiful brunette shows up on the circuit as a sideline reporter for the Sports Network, Kody shakes off the pain to find his season slowly begins to take a turn for the better. With a contract clause that prohibits Jaimie McDonald from fraternizing with the athletes she profiles, the two find themselves drawn to each other but unable to date. Brought together by the nightlife at the world famous Calgary Stampede, they find themselves in a relationship that forces them to keep meeting in secret.